New street signs

17th September 2018

Following the successful campaign by Royal Sutton Coldfield activists to press Google into using Sutton Coldfield’s Royal Title on all Google Map products around the world, Andrew Mitchell MP has secured agreement that in future, all street name plates will reflect Sutton’s Royal Status.

Our local MP has approached both the Department for Transport and Birmingham City Council to ask that new road signs for Sutton Coldfield comply with the Royal prefix format as set out by the Government’s Cabinet Office response in 2014.

Andrew Mitchell said:

“In discussion with the Royal Sutton Coldfield Town Council we are enthusiastic with these developments, but we are absolutely committed to ensuring that additional public expenditure is not incurred and that only new road signs will benefit from this change.”

Andrew will be chairing a meeting shortly between the Royal Sutton Coldfield Town Council and Amey, who are Birmingham City Council’s Highway Maintenance and Management Service - responsible for all street name plates in the area.

Following the announcement, Andrew said:

“The Leader of the Town Council, Simon Ward, and I will be pursuing this in a joint initiative following the helpful response from the new Birmingham City Council Chief Executive, Dawn Baxendale.

“There is no case for changing the existing highways signage because of the added expenditure which would be caused to public funds. However, manufacturers of the reflective sheet material used in road signs offer a guarantee of up to 10 years; when these signs are in need of replacing, it should reflect the correct name for our Town which should appear as: The Royal Town of Sutton Coldfield. This is what we hope to achieve.

“This approach is a further step in underlining the special identity of the Royal Town of Sutton Coldfield and extending pride in our local community as we are doing in other ways…such as the brilliant Royal Sutton Coldfield in Bloom 2018.”

Simon Ward said:

“This is a welcome and important initiative which will be hugely popular with the residents of our Royal Town. It fits well with the priorities of the Royal Sutton Coldfield Town Council for asserting and developing our unique historic identity whilst at the same time improving the quality of our civic realm.”

Local urban designer, Nick Corbett said:

“Including the name, 'The Royal Town of Sutton Coldfield' on well-designed new street name plates is a wonderful initiative which will, over time, enable every street to benefit from, and celebrate, the Royal Town’s unique identity.”