Above: Free parking will be available in Sutton Town Centre in the run-up to Christmas.
I’m delighted to reveal that shoppers heading to Sutton Coldfield Town Centre this Christmas will be able to benefit from free car parking, free public transport and free cycling.
It’s all thanks to a forward-thinking project agreed by Royal Sutton Coldfield Town Council and Birmingham City Council, after sterling work by Sutton council leader Cllr Simon Ward.
The ambitious ‘Multi Modal Travel Subsidy Scheme’ aims to boost visitor numbers and support local traders during their busiest time of the year.
For those who need to drive into the town centre, the Town Council is to subsidise free parking across seven town centre car parks, for the eight-week period from November 14th, 2024 to January 5th, 2025.
The offer will focus on car parks in Station Street, Upper and Lower Reddicroft, Mill Street, Anchorage Road, South Parade and Duke Street.
It will run from November 14th, to coincide with Sutton’s Christmas lights switch on, through to January 5th 2025, on Thursdays from 4pm and Fridays from 4pm, with parking free all day on Saturdays and Sundays.
However, the festive scheme will also aim to enable more drivers to travel by bus, by promoting the Passenger Incentive Programme offered by TfWM (Travel for the West Midlands). It means shoppers heading to Sutton Town centre will be able to use some of the 750,000 free bus tickets being offered across the region by the scheme.
To access the free tickets, residents will need to sign up to the Town Council mailing list by 10am on Friday, November 8th, when more details will be provided. Residents can do this via Subscribe on the homepage of the Town Council’s Website - https://suttoncoldfieldtowncouncil.gov.uk
Finally, the third strand of the Multi Modal Travel Scheme offers free cycling in the town centre as part of the West Midlands Combined Authority’s public hire cycle scheme, for which Royal Sutton Coldfield Town Council already provides a funding contribution.
Councillor Simon Ward, leader of Royal Sutton Coldfield Town Council, said: “We are fully committed to creating a revitalised and vibrant town centre for Royal Sutton Coldfield, through our Town Centre Master Plan.
“However, while these bigger plans take shape, it’s really important that we support local businesses and traders – and there’s no more important time of year for them than Christmas.
“The festive season is a crucially important time of year for local businesses and traders, both in the daytime and night time economy.
“Along with ideas like the new German-style Christmas Market, this ambitious three-part travel scheme will make it cheaper and easier than ever before to travel into the town centre to enjoy the festive season, take in the festive lights, shop and relax.
“By including free bus travel and cycle hire, we’re also sending an important ecological message that, while some journeys have to be made by car, we also want to help enable people to choose more sustainable ways of coming to enjoy the festive season in Sutton.
“This is a really ambitious programme that should really boost visitors to Sutton this Christmas, and we welcome the support of Birmingham City Council in making it happen.”
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